HOW GIVING CATS THE ABILITY TO POST TO INSTAGRAM EDUCATED PEOPLE ABOUT THEM.
Whiskas is known as the purple cat food brand. They’re also cat behavioural experts. But no one knew this.
We needed to prove they are.
Whiskas Catstacam, the social way to help people better understand cats. We built cameras that let cats take photos from their point of view and for the first time ever, post them directly to their very own Instagram account. Then, as each photo shed new light on cat behaviour, we were there to explain why, with #AskWhiskas.
And people finally saw us as the cat experts we are. In fact, #AskWhiskas has become an ‘always-on’ platform for cat owners everywhere to better understand their cats.
As each photo shed new light on cat behaviour, we were there to explain why, with #AskWhiskas.
Sales growth increased 950% during the campaign period (versus previous sales).
The campaign achieved over $13 million dollars in earned media and over 585 million media impressions.
The online film was watched over 1.1 million times.